The ING Unmortgage

I'm sure you've heard the clever ING Direct ads that advertise the Unmortgage. I've had a thorough look at the ING unmortgage and can honestly say that the unmortgage is just a clever advetising campaign. If you do an 'apples to apples' comparison with the other mortgages that lenders offer you would find that ING Direct's Unmortgage offering is more or less a new way to advertise a mortgage without really offering anything innovative . I like ING Direct and have had good experiences with them but I think it's important to have a look at your own situation and determine the best mortgage strategy from there.